Data Tracking

Data Tracking has become a new and growing phenomena with a broad range of possibilities from security systems to business and political applications. The term describes the hardware and software that when used together allows companies and users to know where some information is at any point in time. Companies use tracking systems which allow them to observe persons and objects in real time. One of the most common technologies is radio-frequency identification, or RFID.

However there is the argument that most of the data harvested from different sources are not put to good use because some of the entities collecting the data don’t understand the potential value. Some companies are of the opinion that one way to gain relevant results when collecting data is to consider what is required rather than what is discretionary. It is not just enough to collect data but more important to determine how the data will be used.

The 2016 U.S presidential elections is a good example of how data tracking and analytics have become a very essential and effective tool in electoral politics and victory in elections. The ongoing Facebook scandal which involved the use of personal data and information of Facebook users by a London based firm in furthering the electoral fortunes of Donald Trump is a good example how the tracking of data as it relates to voting patterns, behavior, population size etc can be put to use for one's benefit. Other social networks also have different data tracking policies.

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 Net Neutrality  Internet Internet Service Providers Federal Communications Commission Paywalls Information Web 3.0</li> Data Privacy  Equifax Data Breach</li> Facebook/Cambridge Analytica Data Breach</li> Data Breach</li> Data Tracking</li> Data Tracking Systems</li> Networks</li> Social Networks</li> Terms of Service</li> Sensitive Data</li> Affirmative Consent</li></ul></li> Anonymity  Pros of Anonymity</li> Cons of Anonymity</li> <li>Avatars</li></ul></li> <li>References</li> </ul>